Un Français a créé sa marque de vêtement baptisée « BAD MOOD PARIS » début 2021 et a investi 500 000 euros pour tout lancer. Il a dépensé de très grosses sommes pour faire la promotion de sa marque auprès d’influenceurs, malheureusement pour lui il n’aura vendu « que » pour 84 000 euros de produits et a perdu près de 400 000 euros.
Comment perdre 400 000 euros en lançant sa marque de vêtements !
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